Michele Hickford is a writer and communications strategist She has held senior marketing positions at The Clorox Company, Turner Broadcasting and USA Networks, where she launched the Sci-Fi Channel in Europe. She took Autoweb.com public as Vice President, Marketing and later co-founded SportBrain, a high-tech consumer products company, where she served as Chief Marketing Officer. She is also an award-winning advertising copywriter both in the US and UK, and has appeared on QVC, Fox News and CNN. Michele served in Congressman Allen West’s congressional office as Director of Outreach and as Press Secretary for his 2012 campaign. Michele is the author of Do I Need to Slap You?